Is Hawkeye The Least Recognisable Marvel Hero?

I have two small nephews and one of them recently had a birthday and (being the busy and not very organised uncle and aunt that me and Mrs Earth-Prime are) we left it a bit late to get a present. So the other morning, I’m wandering around one of our local shops, thinking of picking the nephew up something super-hero related – he’s only just turned 3 so he’s not too choosy. While I’m a DC man at heart, Marvel merchandise is everywhere so that limits my choices, but one thing caught my eye:

Hulk and Marvel's Hawkeye

It’s a two pack of the Hulk and Hawkeye – but what caught my eye was the labelling at the bottom of the pack:

Hulk and Marvel's Hawkeye closeup

Why are they specifying that it’s “Marvel’s Hawkeye”? He’s right next to the Hulk in a pack labelled “Marvel Super Hero Adventures” What other Hawkeye would he be?

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