When he can’t get hold of his favourite DC Comics titles?
He just heads over to see Carol Fein at DC, who tells him to subscribe to save himself the disappointment of his “favorite newsstand” selling out.
Reading this, I had to wonder – why don’t DC just give him the titles? He’s the most iconic character they have, the one that all other super-heroes spring from, and yet they force him to buy – potentially – the same titles that he’s actually appearing in! And sure, getting 38% off the price is a much better deal than a five minute pre-paid phone card, but come on, DC, this is Superman. Are you really going to make him pay for those comics?
Man . . . and Alan Moore thought he was treated poorly.
By the way, in the very next issue of Justice League of America after the one I’d found the above ad in, contained a similar ad with Batman which I was going to feature . . . and then found that snell over at Slay, Monstrobot had beaten me to it . . . by about six years . . .
Still ridiculously busy (hence the lack of posts/updates) but couldn’t let this one lie.
DC announced a new creator driven, out of continuity imprint called DC Black Label which promises to “bring edgy and provocative standalone stories” to some of the major characters from the company. So Superman, Batman and Wonder Woman, then.
Of the six titles announced, there are two Batman stories, two Wonder Woman, one Superman and a multi-character tale, The Other History Of The DC Universe, that looks at heroes from “traditionally disenfranchised groups“; the Superman books is by Frank Miller, so that’s a no-go from me; Wonder Woman Historia: The Amazons might be worth a look based on the solicit information, and maybe Batman: Last Knight On Earth by Scott Snyder and Greg Capullo.
Aside from that, though, when I saw the imprint’s name – and I’m sure this happened to many a British comic fan of a certain age – a long ago advertising campaign instantly sprung to mind:
Here’s a couple of ads that ran in Justice League of America #124 from November, 1975:
Arguably the two premier DC heroes, showing off to the readers where they can be found.
I’ve just had a look at Previews for the April listings and thought I’d update those ads:
We’ve gone from six titles each in 1975 to four for Superman and eight for Batman; it would have been nine but it looks like he’s not in April’s Detective Comics.
I bet Superman can’t wait for Brian Michael Bendis and his big relaunch . . .
This is a genuine ad from 1977 where DC were touting stories “featuring the mightiest heroes of our time!”
I’ve blurred the list of names and the cover of the comic.
Before you click the read more link below, take a guess at which five heroes (because of course they’re all men, this was the 70s after all) will star in this comic. I’ll give you a clue – Superman wasn’t one of them.
Have your guesses ready . . .
Continue reading “Who Were The Mightiest DC Heroes In 1977?”