With Brian Michael Bendis about to take over/revamp/relaunch/do something or other with Superman, I can’t help wondering if we’ll see a new outpouring of merchandise to tie in with it.
If we do, I wonder if any of it will match up to the stuff you could get in 1965:
All your favourites are there – kites, costumes, jigsaw puzzles, jams and even a Colgate-Palmolive Soaky.
What the hell’s that? I hear you cry.
Superman bubble bath:
Top that, Bendis!
Ah, casual sexism in the 1960s, from Justice League of America #66.
Where else would you see one of the most powerful and iconic female heroes reduced to a home organising shrew complete with apron and feather duster?
As an aside, what the hell is a “psonic computer“?
Captain Action was an action figure from the 60s that had a short lived comic book published by DC; have a quick look at the Wikipedia page here for more info. By the way, the second issue featured a cover that I’ve included in the pre-Crisis section of the COIE #7 homages page which you can find here.
The reason for me telling you this? It’s because of another crazy ad I found in some 60s Justice League of America issues:
A quick four panel story and some information on the toys:
Captain Action comes with “crime fighting accessories” . . . but we’re not going to tell you what, oh no . . . no, you have to buy the toy – sorry, action figure, to find out.
Action Boy? Oh he has a helmet, knife, ray gun and panther.
A freaking panther?! What the hell? I know this was still the era of the teen sidekick but you let this kid walk around with a panther?!
Dr Evil – he’s evil! You can tell by his deeds . . . which are evil! And his outfit . . . is evil!!
And the things he comes with . . . “evil, evil things!”
He’s evil, people! EVIL!
Man . . . the 60s, eh?
Looking through some old Justice League of America issues the other day and came across this ad for Motorific action highway sets:
There’s a couple of things wrong with this ad, not least the first claim from Fred or Larry:
Seriously? “All new cars” have to go through the following?
Who’s driving their new car through what appears to be a brick wall?
At least the above are more run of the mill road tests.
And while it’s not exactly Grand Theft Auto, the introduction of a Le Mans timer does add a little frisson to the car track, but the thing that got me the most was this outrageous claim:
An “automatic service centre adds excitement“?! How is an automatic service centre exciting when compared with driving through a busy intersection, racing against the Le Mans timer or even crashing through a brick wall? What were you telling your children in the 60s, America?