DC Licensing Department Doesn’t Read DC Comics

Saw a little article over at The Beat about officially licensed DC products like bottle openers and beers coolers.

While I agree with them that making Wonder Woman’s lasso the bottle opener is just genius, the one thing that struck me most was the art/packaging. There’s a couple of photos at the article but this one sums it up:

The art is very definitely late 70s/early 80s – Batman has a grey suit with the yellow oval around the bat; Superman is still in trunks; and Wonder Woman is her happy post-Lynda Carter self.

As we know, hero costumes are periodically redesigned to give them a new look/boost sales (Jim Lee, I’m looking at you) but surely this shows that it’s not really needed – people will recognise these characters even if you use art from 40 years ago.

2 thoughts on “DC Licensing Department Doesn’t Read DC Comics

  1. I happen to own a Batman shot glass myself….cape included.
    Yeah I know, you’d think Batman wouldn’t like having his likeness be associated with America’s (and the rest of the world’s) favorite pastime of getting drunk as shit, but surely the capitalist Billionaire in him has to appreciate the clever marketing factor in all this.

    As for certain DC merchandise containing older DC art on the packaging….well why not?
    It’s a very smart thing to do, especially if it’s merch aimed at older people who’s first experiences and exposures to these characters came via these versions they recognize from old tv shows and cartoons. Since that’s the version they remember, that’s the versions of those characters they’ll always likely prefer.

    Besides, it’s hard to remake and re-modernize a classic, as the most movie reboots have proven.


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